Rob Greenfield’s Commitment to Financial and Corporate Transparency

my commitment to financial transparency
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A majority of our leaders and role models today are influenced deeply by money and corporations. Most of our national politicians put corporate interests over what is best for the people they are elected to serve. Celebrities are paid vast sums of money to sell their fans on stuff they don’t really need. Social media “influencers” have pages that are more about paid product endorsements than they are about their life or what their page claims to be about.

We live in a world where we are constantly inundated with ads to buy, buy, buy. We are told that we’ll be happier with more stuff. We’ll be happier with luxurious items. Love, sex, and success will come to us if we can attain a certain image through material items.

This is all something I refuse to contribute to. I stand against this.

I want to show people that happiness comes from within. That products won’t buy us happiness. That we are all complete, just as we are.

I want to be a leader who is not swayed by corporations. I want to be a leader who does not make my decisions based on financial or material gain. I want to be a good leader who says and does everything I do because it is the right thing to do.

I refuse to chip away at my ethics and morals for money. I won’t let companies gain access to the people who follow me simply because I want something they have.

One of the greatest tools available to keep me accountable is a commitment to personal transparency. By making each financial relationship that I have with companies public, I force myself to do what is right. I have no ability to hide my actions.

I also want to serve as an example to politicians, celebrities, CEOs and people of power. I want to show how to practice financial transparency, and I hope to inspire others to do so as well.
I simply want to live an honest, ethical and transparent life.


 

First, I’d like to be transparent with how I make my personal income.

I have vowed to donate 100% of my media income to nonprofits for life. This includes TV shows, documentaries, books, TV appearances, product endorsements, etc. When it comes to any of these matters I do not enter them for a personal financial gain. I do not accept any payment and instead the funds are donated directly to nonprofits. This is all tracked here as well as more information on this subject.

Since 2011 I have been working to de-monetize my life and I have been mostly successful on this mission. I have committed to making very little money (no more than the federal poverty threshold per year) and having a very small financial net worth (I update my net worth here). I’ve intentionally designed my life to be as minimally involved with money as I can. Most of my life is based around relationships, skills and exchanges rather than money.

The way that I earn funds personally is by public speaking. I do public speaking first and foremost as a tool to affect positive change. But it’s also a great tool in raising funds. As I have the ability to earn more than I need, a majority of my speaking honorariums are donated to grassroots nonprofits. Funds raised for nonprofits via my public speaking can be viewed here. From 2016-2018 a majority of my speaking honorariums were donated to my former nonprofit, Happy Healthy and Free, for environmental projects. As of 2021 much of my speaking honorariums are being donated to my current nonprofit Regeneration, Equity and Justice. I have shared details on these nonprofits later in this page.

Here is a breakdown of how I have personally earned money since 2016.

2022 – $0 total earned. (Last updated January 7th, 2022)

2021 – $9,000 total earned. All from public speaking ($5,000 Hatboro-Horsham School District, $2,000 Wells College, $2,000 Playtika company)

2020 – $0. I started the year off with about $6,000 left from 2019 and lived on that. I committed to not earning any money in 2020. I donated 100% of my speaking revenue to Indigenous and women-led nonprofits. Unfortunately my world speaking tour was canceled due to coronavirus so I did not raise nearly as much as planned.

2019$9,670 total earned.
$7,600 from public speaking.
($1,000 CityWorks(X)po in Winterhaven, Florida, $600 Stetson College, $1,000 Northland College, $2,000 Western Technical College, $1,000 UW- Stevens Point and $2,000 UW- La Crosse
$2,070
Live Like Ally Foundation for administering environmental projects.

2018$8,000 total earned.
$3,000 from public speaking
$5,000 Live Like Ally Foundation for administering environmental projects.

2017$5,000 total earned from public speaking.

2016$0 total earned. I had funds saved from previous years worked.
Prior to 2016 I ran The Greenfield Group, a marketing company I started in 2011 and ran until 2014. I did other sales at that time as well.


 

Next, I’d like to be transparent with the financial relationships I have had with companies since I started walking this path in 2013 as well as my ethics on how I decide to work with companies.

I commit to adhering to a set of ethics when it comes to working with companies. I will not accept money from companies in exchange for something that I should not offer them. This isn’t exactly a black and white issue that I can lay down exact guidelines for. However, I will practice transparency so that I can’t hide anything. As an example, I was offered $14,000 for a campaign with Ford in 2016. I did believe I could have a very positive impact with that money being donated to a nonprofit but ultimately, I decided not to work with Ford as they are not in alignment with my mission and I could not endorse them in good consciousness at the time. I turn down a vast majority of financial opportunities because they must be aligned for me to accept them. I’ve received hundreds of emails offering me free stuff, or payment to promote stuff, that don’t align with my mission. I’ve taken less than 1% of opportunities offered.

The opportunities I do take with companies will be taken only if it can be done in a way that serves the greater interest of people in a manner that does not overly compromise my ethics. A key word that you might have noticed there is “overly.” Here is the thing… my mission is to create the greatest positive impact that I can, improve quality of life and live in service to Earth. There will be circumstances where the negative impact of working with a company are outweighed by the good that can be done with the funds. This will be decided on a case by case basis. I will not always get to adhere to my own personal desires of purity when I am confident that the positive done will outweigh the negative. I should be clear that this will be deeply thought out and analyzed in the big picture of life and of what I can do with my life while I’m on Earth.

Here is an idea of what I’m looking for when I decide whether to work with a company:
First and foremost, what is the mission of the company? Is their mission in alignment?
Can we work together to make our surroundings more environmentally sustainably and socially just?
What does the company do with their funds? Do they support initiatives that improve the world? Or does their money go into places that I don’t support?
Does the company have a high level of environmental standards in their operation? This includes everything from the materials they use, to the factories that produce their stuff, to packaging, etc.
Does the company provide a product or service that truly aids people in living a more sustainable and healthy life. I won’t be a fool for greenwashing.
Does the company have a high level of social values through the range of their business from who creates their stuff, to the communities where the factories are, to fair pay, etc.? Slave labor, child labor, prison labor, unfair pay, etc. are obviously not acceptable. Do the people who work at the company get valued and treated well? Are the people who work there happy with the company?
Does the company lobby or support laws that disempower people for the sake of profit?
Does the company have a meaningful practice of diversity, equity and inclusion?
Does the company have skeletons in their closet? Do they have a shady past?
Does the company push consumerism over meeting needs that people really have?
Does the company help me to live a sustainable life and demonstrate to others how they can as well?

This list is not exhaustive, but a good idea of what I take into account when looking at a company.
The most simple means of ethics I have created for myself is to work with companies who I would organically tell others about, even if they didn’t supply me with anything in return. By adhering to this philosophy first and foremost, I am more easily able to make the right decision based on my ethics, rather than based on financial or material gain.


 

The following is a record of all companies that I’ve worked with in a financial or material manner. I have shared what the exchange was, and why I decided to make the exchange. Some of these relationships are directly with me as an individual and others are with my nonprofit, Regeneration, Equity and Justice (or my former nonprofit Happy, Healthy and Free) or my partner nonprofit, Live Like Ally Foundation. This is noted clearly. 

A few notes:

I have personally never been paid to promote a product or service.

I list relationships that had a financial involvement of $100 or more, but not less than $100.

You’ll see that I try to utilize imperfect items such as misprints, returned items, refurbished items, etc. I try not to receive brand new items and instead utilize items that would otherwise go unused.

2022

Donations to Regeneration, Equity and Justice and Live Like Ally Foundation nonprofits
The following are financial contributions that were made to Regeneration, Equity and Justice (shortened as REJ) and Live Like Ally Foundation (shortened as LLA).

Acer Laptops donated $32,700 to LLA. (04/23/22) I took part in a commercial with Acer Laptops and National Geographic (filmed in late 2021 and aired in 2022). I did this commercial because I believe that these funds can be used by the non profit in a manner that far outweighs the negative implications of doing this commercial. It was very much a struggle to decide whether to do this commercial or not. My hopes is to find funding for the community initiatives I’m funding this year that don’t have any negative implications of promoting a corporation that I don’t support.
Vivobarefoot donated $5,000 to LLA for a social media promotion. (05/12/22) Vivobarefoot is a company with a mission very much in alignment with mine, providing an alternative to the many unethical shoe companies that most people are aware of and purchase from. They had a campaign where the tags and shares of their promoted posts raised money for 3 amazing climate projects led by indigenous communities. Vivobarefoot’s campaign resulted in them donating $30,000 to these projects.
The Goldman Environmental Prize donated $5,000 to LLA for a social media promotion. (05/25/22) The Goldman Environmental Prize honors the environmental achievements of grassroots leaders. The Prize recognizes individuals for their sustained and significant efforts to protect and enhance the natural environment, and seeks to inspire
people to take actions to protect the natural world. I took part in this promotion to help create greater awareness of the inspirational stories of the winning, grassroots heroes.

2021

EcoATM donated $5,000 to REJ for a social media promotion. (05/17/21) EcoATM is a program that repurposes and recycles electronics such as cellphones. The partnership was to raise awareness about their program to help more people recycle their electronic items and prevent them from being thrown away.
Who Gives a Crap donated $3,000 to REJ for a social media promotion. (06/28/21) Who Gives a Crap is a toilet paper company that is more sustainable than most toilet paper options on the market and is genuinely on a mission for positive change. I took part in one of their advertisements to encourage people to switch to this more sustainable option. However, I generally I encourage people to grow their own toilet paper, use bidets and other more sustainable options. See here.
Geoff Lawton’s Permaculture Online donated $1,072 to REJ for sharing their online permaculture course on social media. (08/12/21) Permaculture is a practice that can regenerate Earth and society. This course is one of the many great courses available to educate and empower people to practice permaculture.
PHADE biodegradable straws donated $8,500 to REJ for a social media promotion. (10/01/21) I shared this alternative to plastic straws. I do believe that it would be a huge step forward if industry and society switched to this alternative. However, I encourage people to use reusable items whenever possible and avoid disposable items, even compostable. There are better straw options out there than this biodegradable straw, including reusable straws and compostable straws made of hay.
Action for Climate Emergency donated $2,000 to REJ for a social media promotion. (11/18/21) I did a video on YouTube encouraging people to “petition congress to pass a declaration of a climate emergency in order to unlock funds and resources to take bold, climate action.” I believe we must make drastic changes in our political systems if we have a chance at a quality future for humanity. We need to tackle change both from bottom up and top down. However, I generally encourage people to focus on individual and community action, rather than put their hope and energy in large governments that have shown very little desire to make the large changes we need. At the hight level of government it is difficult to see what is true, but overall I feel like this is a good organization working for meaningful change.
Hay Straws donated $1,500 to REJ and we will do a social media promotion. (12/11/21) I am friends with the founders and their donation was first and foremost just to support our work, with no expectation of promotion.
Vivobarefoot donated $5,000 to LLA for a social media promotion. (05/30/21) Vivobarefoot is a company with a mission very much in alignment with mine, providing an alternative to the many unethical shoe companies that most people are aware of and purchase from. I shared two campaigns for them. One was a a health focused movement raising awareness “of the damaging effects the shoe industry” with a call to action for these companies to change. The other was “educating on how industrial farming, waste and water acidification, algae began disproportionality blooming choking the fresh waterways, decimating ecosystems and already vulnerable Indigenous people’s habitat.”
Brita donated $4,025 to LLA for a social media promotion. (11/15/21) The campaign was to encourage people to stop using plastic bottled water and to switch to the more sustainable option of reusable bottles, with one option being Brita’s filtering water bottles. I don’t believe that Brita is the best option on the market for water filtering and purification, but I believe they are working to be part of the solution in a meaningful way with these reusable water bottles with filters and their initiatives to encourage to reduction of disposable bottled water.
Wild Abundance donated $1,000 to LLA for a social media promotion. (11/30/21) Wild Abundance is an incredible school that teaches “practical skills for personal empowerment and community resilience, with deep respect for the natural world.” I hold this school at the highest regards and am good friends with the founder, Natalie Bogwalker.
Alms App donated $2,000 to LLA for a social media promotion. (12/30/21) Alms is a “Alms is a well-being social app for taking action in real-life to feel better and get happier” and live more sustainably. I think this is a great alternative to mainstream social media for people to use.
-Pantry Films donated $10,000 to fund REJ in producing a series of short videos featuring people doing good (see a selection of short films here). Pantry films is run by Dan Keston in Los Angeles. They made this contribution because our missions align and they want to see good people and initiatives getting the attention and promotion they need. We included the Pantry Films logo at the end of each video.

In-kind donations to Regeneration, Equity and Justice
Chelsea Green Publishing donated about 40 books for our community library. Chelsea Green specializes in book on sustainable living and has a high code of ethics and is a publishing company I highly respect and recommend.
New Society Publishers donated about 40 books for our community library. New Society is the publishers of my first book and one of the most sustainable and ethical publishing companies out there. I I highly respect and recommend New Society.
-Berkey donated a water filter for our community house.
-Life Without Plastic donated some items for our community house.
-Trobolo donated a compost toilet for our community house.
-Fillaree donated soap for our community house.
-Who Gives a Crap donated toilet paper for our community house.
-Tushy donated a bidet for our community house.
-Lomi provided us with a composting device to try.
-Johnny’s Seed provides us with a wholesale discount for our seeds for Free Seed Project and donated some seeds. We have been receiving a discount on seeds from them fom 2018-2021.

2020

Guerrilla Foundation (a nonprofit) donated $15,000 to co-produce a series of 15 videos. This was donated to a fiscal sponsor nonprofit (LINGO) that I partnered with to produce this series.

Vivobarefoot donated $5,000 to Winona’s Hemp Farm for a social media promotion. I use media and social media opportunities to raise funds for organizations I support. Learn more about that here. Vivobarefoot is a company with a mission very much in alignment with mine. This was a promotion of their marketplace that “revives, reconditions and resells worn and returned footwear from the brand” as well as raised awareness about over-consumption of footwear and clothing and let people know that there are alternatives to the the unethical shoe companies out there.

2019

No business relations to report.

2018

Life Without Plastic supplied me with different items to live a plastic-free, zero-waste life and teach others about some tools. Examples include completely biodegradable toothbrushes and dental floss, biodegradable tape, reusable containers, and a charcoal water filter.
Retail value of $200 or less. Some of what they supplied me was used products and returns.
I shared some of these products on social media because I believe that people will be able to benefit from them in living a more sustainable life. I made
a video about Life Without Plastic earlier in the year before this exchange. I’ve become friends with the founders of the company, and we support each other’s missions.

Abeego supplied me with beeswax food wraps.
Retail value of less than $100. They sent me their mis-cuts that couldn’t be sold.
I made a post on social media about this because this is a great way to reduce disposable plastic use.

ONNO supplied me with about 8 t-shirts.
Retail value of $240, however I asked for used shirts and they supplied me with ones they used for models and couldn’t sell.
There is no formal agreement, just to organically promote their t-shirts.
I am switching over to all-natural fiber clothes and away from plastic clothes (polyester, nylon, etc.). I think this is an important step in living a more sustainable life. I searched all over the internet and ONNO is one of the most ethical and sustainable (while still being affordable) clothing companies I could find.

Berkey supplied me with a water filter.
Retail value of $240. It was a “scratch and dent” unit.
The agreement was to organically promote them through using it at my tiny house and to make a post on social media.
Berkey is one of the most sustainable and affordable quality water filters on the market. I had one of their filters at my tiny house in San Diego that I had purchased and had been telling people about them for a few years already. I reached out to them to say that I was already spreading the word about them and would love it if they could supply me with a Berkey for my new place. They said yes. I would have purchased one if they said no and would still be telling people about them.
Read my post about the Berkey filter here.
(Update: I donated the filter to
Sustainable Kashi November 2019).

HomeBioGas supplied me with a food waste biodigester.
Retail value $650. They were supposed to be bringing me a used system, but they ended up bringing a new one.
There was no formal agreement of exchange, but the idea was that people learn about it through visiting my tiny house and seeing it in my videos. This biodigester turns food waste in cooking fuel, and it is a great tool to inspire people to live more sustainably.
(Update: I donated the biodigester to
Sustainable Kashi November 2019).

Fortified Bike supplied me with a bicycle and a few accessories.
Retail value about $560.
They sent me a returned bicycle and a few accessories.
They wrote to me one day and asked if I’d like a bike. They didn’t ask for anything in return. I needed a bike because I was
auctioning my bamboo bike to raise funds to buy bikes for kids. This company doesn’t adhere to any environmental ethics that I know of, but they are a small bike company, and they are trying to get more people riding bikes. It’s not a 100% match, but a decent match. If I had to promote them I wouldn’t have said yes.
(Update: I
gifted the bike and accessories to a deserving person in November 2019).

Piteba Press supplied me with an oil press.
Retail value around $130.
I made a post on social media about them in return. This is a great tool for living more self-sufficiently and something many people could benefit from in gaining freedom from the industrial food system.
(Update: I donated the press to
Conscious Space November 2019).

2017
GoSun donated $400 to Happy Healthy and Free and later in 2018 supplied me with two different solar stoves.
Retail value $700. They supplied me with a refurbished unit.
I produced
a video about them because I think this is a great way to inspire others to switch to alternative energy and get people thinking about alternatives to the fossil fuel industry. The $400 donated to Happy Healthy and Free was used to produce more nonprofit videos.
(Update: I donated the stoves to
Sustainable Kashi November 2019).

2016
I raised money through
Happy Healthy and Free to produce the Trash Me short film.
Goal Zero donated $1,000. There was no exchange, they were simply supporting the project and were listed as a sponsor.

BBTV donated $4,000. They are a media company that I have worked with to produce a video series called People are Good. They were listed as a sponsor of the videos and could use the content on their own channels.

Note: Some people have asked whether any company paid to have their product in my trash suit. The answer is no. Their were a lot of visible brands in the trash suit because I was living the average US American life and consuming like the average US American. That’s what was on display.

Xero Shoes supplied me with a pair of shoes and sandals.
Retail value of approximately $150.
The agreement was loose and that I would write a review, I believe. I never wrote a review because I felt the shoes didn’t work well for me (even though I’ve been wearing the sandals for four years) and didn’t want to write about them.

2015
Endless Sun Solar supplied me with a solar panel and battery for my tiny house.
Retail value was around $500.
The agreement was that I’d do a video review of the solar panel.

The Grayl supplied me with a water filter. I think they sent me two.
Retail value under $100.
I don’t recall there being an agreement. Likely organic promotion just by using it.

2014
Patagonia in San Diego supplied me with a few items of clothing for my Share My Way Home trip.
Retail value around $200 or less.
No agreement. Patagonia supports a lot of awesome initiatives without expecting anything in particular. Patagonia is my favorite large company on the planet. I’ve been a customer and fan of theirs long before they ever supported me. I will continue to support them regardless of any relationship I have with them. They are doing more for the environment than 99% of large companies in the USA.
 
About eleven companies sponsored my second bike ride across the USA-
The Goodfluence Tour. They were all product sponsors. No financial contributions were made. I don’t remember the exact sponsorship value but have made estimates below.

Dr. Bronner’s, SmartKlean, Sparse, Scrubba, Brush with Bamboo,and Kala sponsored me with $100 or less in products.
Goal Zero, GT’S Kombucha, Klean Canteen sponsored me with between $100 and $250 in products.
Patagonia in San Diego, California sponsored me with about $900 worth of clothes.
The return for these companies was listing them as sponsors and organic promotion of their products through social media and media.

2013
About eleven companies sponsored my first bike ride across the USA-
Off the Grid Across the USA. They were all product sponsors. No financial contributions were made. I don’t remember the exact sponsorship value but have made estimates below.

Dr. Bronner’s, neat-os, Dinkum Systems and Bokashi Earth sponsored me with $100 or less in products.
Kala Brand Music, Drips Water, and PowerPot sponsored me with between $100 and $250 in products.
Goal Zero sponsored me with around $750 to $1,000 in products.
Bamboosero sponsored me with a bamboo bicycle. The value of this was around $2,000. As part of the agreement, I raised $2,000 through my bike ride for the
worldbike nonprofit to help bring bicycles to people in Africa to supply sustainable transportation and entrepreneurial opportunities.
The return for these companies was listing them as sponsors and organic promotion of their products through social media and media.

 

Happy Healthy and Free video production relation to businesses
(see below for explanation of Happy Healthy and Free)

Guerrilla Foundation (a nonprofit) donated $5,000 to co-produce a series of 10 videos on sustainability initiatives across Europe.

Onya donated $400 after HHF produced a video titled It’s Time to Ditch Plastic Produce Bags. This donation was made to support HHF video production and was not part of any agreement. They made the donation after the video was released. The funds were used to produce nonprofit videos.

Landpack donated $500 to HHF after we filmed a video there. They wanted to support HHF video production and this donation was not part of any agreement. The funds were used to produce nonprofit videos.

Nicholas Schwarz Design donated $500 to HHF in exchange for producing a video about his business of turning wasted pallets into furniture. The funds were used to produce nonprofit videos.


Regeneration, Equity and Justice

Regeneration, Equity and Justice was formed in December 2020. You can learn more about the organization here. It is the nonprofit I formed to carry out this work. You can find REJ’s 2021 financial statement here.

Live Like Ally Foundation

Live Like Ally Foundation is my partner nonprofit. We began working together in early 2018. You can learn about the projects that we do together here. They provide funding for these projects, some of which is donated to REJ, but most of which is done directly through them. They also serve as the equivalent of a fiscal sponsor and all funds donated to them are used for our community initiatives.

Happy Healthy and Free
Happy Healthy and Free was
a nonprofit that I started in 2014 as a tool for affecting positive change and operated until it closed in good standing June 2019. I closed the nonprofit to simplify my work and collaborate with other nonprofits instead. You can learn more about Happy Healthy and Free here.

A majority of the funds were spent on video production, Trash Me campaign, Green Riders, fruit tree planting, bikes for kids, programs including Community Fruit Trees and Free Seed Project and paying independent contractors for miscellaneous work.
A majority of incoming funds
were from public speaking donations, Patreon for video production, a grant from Live Like Ally Foundation, Green Riders fundraiser, bikes for kids fundraiser, Trash Me fundraiser, and the Dumpster Divers Defense Fund fundraiser.

This a summary of gross receipts based on 199N filings:
2014-2015 – $6,600
2015-2016 – $4,688
2016-2017 – $32,000
2017-2018 – $36,963.58
2018-2019 – $9,009.59

Total lifetime receipts of Happy Healthy and Free nonprofit: $89,261


 

So there it is, my commitments to financial transparency and corporate relations transparency and a list of all financial relationships I’ve had.
I first created this page November 6
th, 2018. At the time I was very grateful to have looked back at all of these relationships and to have felt good about it. Up to this point I think I’ve managed to do a great job and from here on I intend to do an equal or better job. The idea of transparency is to put it out there so other’s can make their own decisions. I might make mistakes and if I do, you will have the chance to know about them.

(Last updated January 7th, 2022)

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