The average American creates 4.5 pounds of trash per day yet most people never think twice about their trash. Once it’s in the garbage can, it’s out of sight, out of mind. Rob Greenfield wanted to create a visual that would help people understand just how much trash they create and inspire them to make positive changes.
So for 30 days, Rob Greenfield lived just like the average American and he wore every piece of trash he created. 4.5 pounds a day really adds up when you have to carry it with you everywhere you go.
Through this project, Rob, the award-winning filmmakers at Living on One, and Gary Bencheghib are out to change the throw away mindset and create an unforgettable visual to be used as a tool for positive change for years to come. Learn more about the team and the project here.
Watch the Trash Me short films and get inspired.
30 Days of Trash Documented in Photos
Follow the journey as it happened on social media and see the Trash Man grow each day and read the daily updates.
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The Trash Me Campaign was covered by hundreds of media outlets around the world and created over 1 billion media impressions, creating deep though and inspiring real change. Watch and read some of our favorite stories here.
This project has inspired children around the world to raise their voice and be a part of the solution.